BRICS+ Fashion Summit brings global voices together
The BRICS+ Fashion Summit transformed Moscow into a fashion hub, merging tradition, innovation, and sustainability. For five days, the event ran alongside Moscow Fashion Week, offering a vibrant mix of runways, business talks, and cultural showcases. From outdoor shows staged on floating bridges against the Moscow skyline to thought-provoking sessions on Africa’s role in global fashion, the summit underscored the power of creativity across borders.
African delegates brought strong messages. Ethiopia’s Mahlet Afework is not only building collections but academies. Ghana’s Nana Tamakloe of Accra Fashion Week emphasized Africa’s growing global influence. Egypt’s Susan Sabet highlighted the heritage of Egyptian cotton, while Tunisia’s Anis Montacer showcased the power of traditional embroidery. For Ugandans, such as those inspired by backcloth and kitenge, the call was clear: step confidently onto the global stage.
Technology, sustainability, and the future of fashion
A futuristic session spotlighted how technology is reshaping fashion. From prosthetic arms encrusted with Swarovski crystals to clothing made from apple peelings, speakers emphasized that technology is not only functional but also expressive. Sustainability emerged as a central theme, with consumers demanding transparency about the origins of their clothes. Designers were urged to create with conscience, a message Ugandan brands can adopt.
Another highlight was the marketing session, which argued for honesty and authenticity over flashy campaigns. The rise of “grand influencers,” individuals over 60 building massive social media followings, showed how fashion transcends age. Zambia’s Margret Chola, in her 80s, was a shining example.
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Runway highlights and African pride
Runway shows added cinematic flair. At Zaryadye Park, more than 70 international brands unveiled collections. Armenian label Loom Weaving presented bohemian knits, while Turkish designer Emre Erdemoğlu brought Wild West energy to Moscow. Russian label Solangel impressed with gowns embroidered with wheat and birch motifs, merging Slavic heritage with couture.
African representation stood tall. South Africa’s David Tlale and Nairobi Fashion Week founder Brian Kihindas showcased bold creativity, proving African fashion is not “emerging” but leading. For Ugandan designers, the summit was a call to dream bigger—imagine Kampala Fashion Week at the Independence Monument or by Lake Victoria.
Uganda’s opportunity in global fashion
The BRICS+ Fashion Summit demonstrated that fashion is no longer confined to aesthetics; it’s about cultural storytelling and global relevance. For Uganda, the opportunity lies in harnessing its authenticity, from traditional textiles to modern innovation. By collaborating with the tourism sector and investing in creativity, Ugandan designers can expand their influence.
The world is hungry for fresh voices and authentic narratives. Uganda has both. What remains is the confidence to step onto the global stage and claim space in the ever-evolving fashion dialogue.
